Nowadays, the use of social media is growing extremely in large rate. With the rise of social media; many small business have alter their operational strategies to adapt. Social media have affected business of all sizes in several ways. By using social media, business makes their brands more personal, market their products differently and communicate with customers in new ways. Over the past decade, marketers have increasingly turned up to social media networks like Twitter, Linkedin, Facebook etc to create buzz around their products.
Social media websites such as Facebook, Twitter, Pinterest and Linkedin represent a large opportunity for business to grab the attention of customers while simultaneously building a brand image. There are plenty of tactics that business can employ to do this including the creation of brand profiles on social networks such as Facebook fan pages and creative advertising through branded podcasts and applications, also known as apps. Everyday, for business we are using social media as a tool to help increase brand awareness, engage in conversations, gather feedback from customers, and influence purchasing decisions. Business knows that consumers are using the social media to gather information and make informed decisions about a product or service.
Business is always finding a new ways to implement their marketing strategies through social media. Prior to the development of social media platforms, business relied on fliers sent through the mail, television commercials and word of mouth. While these marketing tactics are useful and the business can now use social media to instantly inform consumers about sales, the arrival of new products and exclusive promotions. Consumers can connect with their favorite retailers online to stay informed about new developments.
When creating a social media marketing strategy, it is worth thinking very carefully about who is being targeted. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts.
Social media also affects the retail businesses communicate with their customers. Instead of calling the store, writing a letter or sending an email, most of the customers prefer to communicate with their social media profile. Customers may send private messages to the business, or they may post information publicly. Customers can use social media to provide both positive and negative feedback about the service or products. If a customer posts his information through online, it can affect the opinions of other consumers who are connected to the business profile. It is important for small business to be aware of reviews and other details posted in online. Responding quickly on social media, can resolve a customer problem and can actually foster loyalty, improve the company’s reputation. Companies can see the negative and positive reviews about their products or services, so that they can able to understand about the product or services more. By utilizing social media effectively, business companies can reach out to unsatisfied customers directly, within their own social media environment and helps to find innovative ways of improving the product or service they have on offer.
Social media affects the way customers perceive a business’s brand. Before social media became popular, most of the customers considered businesses to be an impersonal entity. However, social media opened up a new level of dialogue between the business and its consumers. The type of consumers who connect with a business using social media influences the way other potential consumers perceive the business’s brand.