All consumers are not created equally. It’s their differences that drive you to develop a variety of different products to meet their needs. Bottom line, without consumer differences, there would be no market for any type of commerce—especially in the app market.
This is why studying the statistics and the projections of what the app market holds is crucial to the success of any app endeavor.
How People Shop in the 21st Century
Shopping on mobile and mobile commerce is in its early phases. Many people still prefer to use their desktops and laptops to shop because the screens are more shopper friendly. But, the numbers indicate a paradigm shift is on the horizon.
As more and more people learn to enjoy the convenience of mobile, there is a higher projection for the demand of viewer friendly shopping apps. This is something that is sure to spark the interest of both developers and app entrepreneurs.
A Look at How Millennials Shop Compared to Others
A large focus should be geared at how millennials use their mobile devices to shop. This consumer group outranks other subgroups by approximately 17%.
Moms are another sub group that can provide valuable insight into developing the right app for mobile commerce. Moms enjoy the convenience of shopping on the go, but they report that there needs to be changes in the way that shopping apps are made.
Most people who shop on mobile struggle with the limitations presented with screen size. They hope to see advancements made to make it easier to compare products as well as simpler ways to enter data to check out.
By looking at the data and analyzing these essential statistics, you can certainly find the right niche to grow as an app entrepreneur.